Online campaigns for energy-efficient home services.
Art of Data plans, launches and manages paid campaigns on social, search and video platforms for companies that offer energy-efficient upgrades to homeowners. Thoughtful planning, careful execution and plain-language reporting.
Who we work with
Companies across the energy-efficient home services space, including:
- Solar
- Heat pumps & HVAC
- Windows & doors
- Insulation
- Water heating
- Smart home energy
Everything a campaign needs, under one roof.
Connected services that take a campaign from the first idea to a clear picture of what is working.
Paid Social Campaigns
Campaigns on social platforms that reach homeowners in the areas you serve.
Learn moreSearch Campaigns
Be there when homeowners are actively searching for the services you provide.
Learn moreVideo Campaigns
Online and short-form video that shows homeowners what you do and how it works.
Learn moreCreative & Messaging
Ad ideas, copy and visuals built around what homeowners care about most.
Learn moreLanding Pages & Conversion
Simple, focused pages that match the ad and make the next step obvious.
Learn moreTracking & Reporting
Careful measurement setup and regular reports written in plain language.
Learn moreFrom first conversation to campaigns that keep improving.
The way we work is simple and predictable, so you always know what is happening and why.
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First
Listen and learn
We learn about your services, the areas you cover and the customers you want to reach.
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Next
Shape the plan
We map out platforms, audiences, messaging and budget so everything fits your goals.
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Then
Build and launch
We set up campaigns, creative and pages with care, then go live together.
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Ongoing
Refine and report
We keep tuning what runs and share regular updates in plain language.
The ideas behind every campaign.
A few simple principles shape how we plan the work, build it and talk about it.
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Focus.
We spend our days on energy-efficient home services, so we know the questions homeowners ask and how your teams sell.
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Candor.
Straight answers, plain language and honest updates, whether the news is good or not.
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Craft.
Careful, detailed work at every stage, from the first ad idea to the last line of a report.
Have a campaign in mind?
Send us a short note about your company and what you have in mind, and we will be in touch to talk it through.